Series: Packaging Icons – Lilac + Cow = Milka

Milka chocolate with real cow

For the first time in the company’s 120-year history, Milka’s packaging shows real cows. Photo: Mondelēz International

The Milka cow is now a real, live cow

Milka packaging: The redesign

Milka chocolate Suchard’s

In 1901, the first bar of Milka chocolate was wrapped in the famous lilac paper. Photo: Mondelēz International 

Milka chocolate with gold lettering

Milka chocolate was given a larger logo in gold in 1922. Photo: Mondelēz International 

Milka chocolate with cow and Alps

In 1950, the logo changed to white and the background to lilac. Milka chocolate bar 1950. Photo: Mondelēz International 

Milka chocolate bar

Since 2007, Milka has been sold in Flow Pack packaging. Photo: Mondelēz International