The cosmetic industry lives on rapidly changing trends. As a result, it needs smartly planned packaging with short lead times and with flexible production and delivery systems. Photo: Huhtamaki

The cosmetic industry lives on rapidly changing trends. As a result, it needs smartly planned packaging with short lead times and with flexible production and delivery systems. Photo: Huhtamaki

Packaging trends for cosmetics 2019: Sustainability combined with luxury

Showcasing of products in digital media

Cosmetic packaging needs to be designed with an eye to social media. Photo: Clarins

Cosmetic packaging needs to be designed with an eye to social media. Photo: Clarins

An appealing air of refinement can also be created with packaging made from renewable resources. Photo: Edelmann

An appealing air of refinement can also be created with packaging made from renewable resources. Photo: Edelmann

Design your own product: To provide more individualism, companies are now offering the option of customising products – for example by adding a photo.  Photo: Beiersdorf Ges mbH

Design your own product: To provide more individualism, companies are now offering the option of customising products – for example by adding a photo. Photo: Beiersdorf Ges mbH

Photo: Edelmann

The packaging specialist Edelmann is also offering an innovative solution with a moving printed image without the use of expensive lenticular or hologram foil. The iridescent colours don’t even need a coat of varnish. Photo: Edelmann

Photo: Al Balsam

Increasing numbers of brands are focusing on the needs of specific groups, such as vegans, allergy sufferers and Muslims. The packaging must form part of the overall vision for the product, for instance with this face spray in non-haram packaging for strict Muslims. Photo: Al Balsam

TIGHTLY PACKED